Here I took an image I captured while in Glenveagh National Park in Co. Donegal, Ireland; and tried to apply some branding techniques I had seen online. wearetribe.co use this look a lot especially in their email marketing material.
Illustrator makes it easy to skew text, whereas Photoshop presents no easy way to achieve the same result without rasterising the text and losing quality.
The look is simply achieved my placing a solid colour layer over the (black and white) photo layer and setting its opacity to around 50-60%.
More experimentation is needed in this style I think. The flow and appearance of the text could possibly be made to work better with the background image as well as the pattern.
More full resolution photos from Glenveagh can be found on my flickr
(Incidentally this is also the some image I’ve used for the site header)
After reading the brief for this assignment I knew I wanted to focus on the presentation of my different software skills and so this was the focus of my sketching stage.
In my wireframes I focused on laying out everything a potential employer might want to see. I used a scrollable design that I feel allows the user to focus on one piece of content at once. I also tried a menu design integrated into the top bar that drops down using an arrow. I saw this as a good opportunity to try the adobe Xd beta software as it has recently been released on windows.
tapping on the individual menu options would, for example, have a focused view of it fill the screen with an X in the top right to close it
tapping the top left arrow reveals this dropdown menu that also blurs the main view
scrolled down view of the main interface
The colour pallet I used was inspired by another portfolio site I found which simply used pastel colours similar to the red and yellow i’ve used here. The icons used in the hobbies and interests section are from flaticon.com.
When placing the icons I tried experimenting by having them not centred or slightly off the yellow backgrounds. I think if they are all like this the effect works well.
Horror isn’t really the genre I would go for personally, unlike a lot of people I know I don’t enjoy being scared while watching a film and can’t see myself enjoying a horror film much less rating my favourite ones. So thankfully the lecture from Victoria McCollum was less about specific films and more on the subject of horror as a film genre. The topics she discussed were things I would have never even considered myself like the effect 9/11 had on the horror genre as well as its history and how it evolved to suit audiences preferences throughout the years.
Victorian also talked a lot about post 9/11 stuff and it’s effect on horror films, an example of which is the beheading of the statue of liberty in the movie cloverfield as well as bush and post 9/11 patriotism and how the patriotism act was basically a do-whatever-we-want-and-get-away-with-it pass.
I learned that horror films, much like any other genre of film, can have underlying messages and hidden themes and often draw on inspiration from real world issues that are occurring arounds the time the movie is made for example vampires becoming a popular film plot around the time of the aids crisis and as I mentioned before, USA and freedom being threatened by invaders in the form of aliens in movies like cloverfield.
“If movies are the dreams of the mass culture then horror films are the nightmares” – Stephen King, Danse Macabre
If i’m speaking honestly I’ll probably reiterate here that I’m not a horror fan although I can appreciate what they’ve done for the movie industry mostly in form of the developments made in makeup and prosthetics based effects because the more you can do in-camera the better. I great example of this is John Carpenter’s The Thing and its effects work by Rob Bottin ,I haven’t seen the film, only learned about it from other sources.
When Prof. Paul Moore first said the word exhibition at the start of class thanks to work assosiation I immediately pictured a white room with paintings in it as I’m sure a lot of the people in the room did at that very moment. I simply remembered going to a few art exhibitions like these with my mother as part of an assignment for my GCSE art project. Prof. Moore then went on to explain that there are in fact many different ways of getting your work seen such as public exhibitions and the online space is a huge factor nowadays, that made me realise that I’ve seen a lot of these other kinds of exhibitions in the news and on social media websites only I’ve never seen them first hand.
Something else that was discussed in class and something I’ve never really thought about before is that choosing where something is displayed or exhibited is extremely important for instance there’s no use putting a large interactive sculpture in a small room against a wall behind red ropes, it needs to be somewhere that suits its design like in a public place or even outside. The way in which a piece is displayed can both enhance it but on the other hand it could detract from the experience. A good example that Prof. Moore gave was the AᗺBA museum in Stockholm whose motto is “Walk in. Dance out.” the curators there have played on the fact that AᗺBA are kind of gimmicky and tailored this museum to be less of a traditional white walls and paintings affair and more of a fun for all the family event, they have stages where you can stand against a green screen and sing with a holographic version of the group as well as touch screens everywhere. And when you leave you can get a digital copy of your time there as all the exhibitions are filmed. Another example was the professor’s own work, his piece on Lough Neagh on which he collaborated with Jem Finer, he called it site specific work because for the art installation to work it had to be on the shore of the lough ie. the location of the art enhanced the art.
I have a vague recollection of the exhibition I mentioned before that I had to visit for a school project, it was in the ulster museum and it consisted of large white rooms with painting hung in them that were just squares of colour layered on thick with oil paints. I had absolutely no idea what to make of it and there was a video playing in one corner that showed the guy creating one of these pieces of “art”, he would slap on the oil paint the scrape a tiny bit off and replace it it with more of the same colour. This all went right over my head and to this day I’m just as oblivious; the point I’m making is that art isn’t for everyone. I would rather see an interactive installation of some sort like the things that you stand on and they light up or make a sound or waving your arms makes projected image move.
While doing some googling for this blog I found an article about a video in which someone put a print from ikea in the museum of modern art in Arnhem in the Netherlands. He then asks visitors to look at it and talk to him about it and most of them describe it in a way that only someone who would visit a museum of modern art would. And while it was meant as a joke is kind of shows how location influences someone’s perception of a piece, had they see the print in ikea they probably wouldn’t have given it a second glance but because it was in an important art exhibition one guy said 2.5 million would be a good price for it.
The cool wall clock is in the Ham Yard hotel in London, here’s a longer video of it. I think this is an example of an interesting piece of art because while it might have a deeper meaning like something to do with our perception of time it’s also something you could watch for ages without getting bored.