Here I took an image I captured while in Glenveagh National Park in Co. Donegal, Ireland; and tried to apply some branding techniques I had seen online. wearetribe.co use this look a lot especially in their email marketing material.
Illustrator makes it easy to skew text, whereas Photoshop presents no easy way to achieve the same result without rasterising the text and losing quality.
The look is simply achieved my placing a solid colour layer over the (black and white) photo layer and setting its opacity to around 50-60%.
More experimentation is needed in this style I think. The flow and appearance of the text could possibly be made to work better with the background image as well as the pattern.
More full resolution photos from Glenveagh can be found on my flickr
(Incidentally this is also the some image I’ve used for the site header)