Spotify’s promotional and social media material, especially their in-feed adverts for 3 months premium membership for £9.99, has a look that involves shapes and “bold” colours. Not huge colours but eye catching at least.
It was the squiggly line especially that got me wondering how I would make them in illustrator…? So I used adobe illustrator and threw shapes at an artboard till it looked good, and while I was doing that I looked at the colours I was pulling from adobes color website and thinking what i would look like if the hue was animated in after effects as I’ve tried this during other projects in the past.
So I pulled the finished image into Photoshop and added a hue/saturation adjustment layer.
While the image was in Photoshop I tried making it black and white as I was curious what it might look like with a single colour overlay. Then after trying a gradient map adjustment layer it seems as thought the base image could be adapted to suit any theme on a site or for a brand for example.
I intend to experiment more with this style in the future and would like to find out if I can increase the aesthetic quality by adjusting the positioning of the shapes or what shapes are used etc… There really are a million options for this style.
While creating some animated line drawings I wanted to make them slightly more visually interesting than simply adding easing.
Posterize time is an effect which essentially reduces the amount of frames outputted. It gives a great look to motion graphics and works especially well when the animation keyframes have a decent amount of easing applied.
The appearance of motion blur is also reduced by this effect so you might want to experiment.
The original line drawing was created in illustrator and then imported into Ae there’s plenty of guides for how to do this online.
I had recently seen an offset shadow on text that had a transparent gap between the text and its shadow. I decided to attempt his effect by adding a stroke to the the text and then subtracting that stroke from the shadow. (I also added a small blur on the shadow layer as the edges of the selection weren’t anti-aliased and adding a blur was easier than going back in my history).
I added a grunge texture to the background and overlayed it and finished by adding a hue and saturation adjustment to the background and shifting it to quickly experiment with different colours. just for kicks I inverted the whole thing and tried a few that way.
Here I took an image I captured while in Glenveagh National Park in Co. Donegal, Ireland; and tried to apply some branding techniques I had seen online. wearetribe.co use this look a lot especially in their email marketing material.
Illustrator makes it easy to skew text, whereas Photoshop presents no easy way to achieve the same result without rasterising the text and losing quality.
The look is simply achieved my placing a solid colour layer over the (black and white) photo layer and setting its opacity to around 50-60%.
More experimentation is needed in this style I think. The flow and appearance of the text could possibly be made to work better with the background image as well as the pattern.
More full resolution photos from Glenveagh can be found on my flickr
(Incidentally this is also the same image I’ve used for the site header)
After reading the brief for this assignment I knew I wanted to focus on the presentation of my different software skills and so this was the focus of my sketching stage.
In my wireframes I focused on laying out everything a potential employer might want to see. I used a scrollable design that I feel allows the user to focus on one piece of content at once. I also tried a menu design integrated into the top bar that drops down using an arrow. I saw this as a good opportunity to try the adobe Xd beta software as it has recently been released on windows.
tapping on the individual menu options would, for example, have a focused view of it fill the screen with an X in the top right to close it
tapping the top left arrow reveals this dropdown menu that also blurs the main view
scrolled down view of the main interface
The colour pallet I used was inspired by another portfolio site I found which simply used pastel colours similar to the red and yellow i’ve used here. The icons used in the hobbies and interests section are from flaticon.com.
When placing the icons I tried experimenting by having them not centred or slightly off the yellow backgrounds. I think if they are all like this the effect works well.